HVAC Creative
Brand guide

Built for the businesses that keep homes comfortable.

The HVAC Creative identity at a glance: logo, colors, typography and voice.

Logo

One recognizable mark.

The airflow emblem communicates movement and comfort. The wordmark makes the niche unmistakable. Use it on white or a very light neutral, with clear space of one quarter of the emblem diameter.

HVAC Creative primary horizontal logoPrimary / horizontal lockup
HVAC Creative emblemSecondary / icon only
Color

Cool confidence. A warm point of emphasis.

#102A43
Deep navyPrimary / structure
#0077B6
Cool blueLinks / highlights
#F97316
Warm orangeAccent / emphasis
#F7FAFC
Off-whitePage backgrounds
#243746
CharcoalBody text
65% white / off-white25% navy / charcoal8% blue2% orange
Typography

Clear words. Strong hierarchy.

Arial Bold for headings, Arial Regular for body copy. Website stack: Arial, Helvetica, sans-serif.

H1 / Hero48-56 px / 1.10Help more homeowners choose you.
H2 / Section32-40 px / 1.20A complete website service.
Body / Reading16-18 px / 1.55Clear services. Easy ways to get in touch.
Label / Button14-16 px / 1.25Book a website review
Voice and messaging

Speak like a capable website partner.

Plain U.S. English, specific deliverables and confident explanations. Tie technical details to a client benefit.

Primary message

Your HVAC website. Handled from start to launch.

Service descriptor

Web design, development & launch for HVAC contractors.

Call to action

Book a website review.

Say this

  • I handle the design, build and launch, so you have one person responsible for the website.
  • Make it easier for homeowners to request service.
  • Here's what's included and what comes next.
  • Prices shown in USD.

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